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Celebrating the heroes of culture change in an uncertain world

How have you transformed company culture in these disruptive times?

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What is Culture Pioneers?

With businesses forced to adopt new ways of working, many in the people profession have been re-evaluating and recalibrating their company cultures.

As a result, we have witnessed progressive organisations fostering more flexible models of working, bolstering wellbeing support, empowering innovative thinking and much more.

HRZone has launched Culture Pioneers to champion the achievements of those who are adapting their culture to drive positive change in the midst of the pandemic.

Share your story

We’re inviting UK HR and L&D practitioners to share their stories of how they are reshaping culture to help their business and its people adapt and thrive in these disruptive times.

We’ve recruited experts in the field to be our Culture Pioneers Ambassadors. This talented cohort will pick a selection of stand-out stories to share and champion among HRZone’s community of 90,000+ people professionals.

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So tell us… have you been a Culture Pioneer during the crisis?

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“If we pay attention to our culture, we can create something almost magical. If we neglect it, we can suffer for years or even collapse through that inattention. Culture Pioneers are the most attentive orchestrators of the essence of a company that binds people, a mission and their ways of working to deliver that.”

Perry Timms, Culture Pioneers Ambassador

Reasons to share and celebrate your story

Be recognised as a Culture Pioneer among HRZone’s community of 90,000+ people professionals

Raises your profile

Raises your profile as a culture change champion within the HR and L&D professions.

Creates positive PR

Boosts your organisation’s reputation as a leader in people-first culture through challenging times and beyond.

Attracts talent

Helps your company attract the best talent in the most competitive marketplaces.

Keeps employees engaged

Supports your efforts to motivate, engage and retain your organisation’s existing workforce.

If you have been transforming your company culture in these unprecedented times we want to hear from you!

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Download our submissions guide for tips on how to craft your story

By sharing your email with us you’ll also receive all the latest updates about Culture Pioneers. 

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“The HR community is at the forefront of defining what the ‘new normal’ is going to look like. It’s time to shine the spotlight on those in the profession who have been inspiring their organisation to think and act differently, especially during challenging times. That’s why I’m so excited about Culture Pioneers”

Blaire Palmer, CEO of That People Thing and Culture Pioneers Ambassador

Our people-first culture pillars

We want to shine a spotlight on inspirational people-first culture change and raise the profile of those who are going above and beyond to successfully guide their workers through the crisis.


Are you cultivating an environment in which your diverse workforce feels valued, respected and encouraged to be their authentic selves?


Are you taking a holistic approach to wellbeing and putting your employees’ health, happiness and security at the forefront of your agenda?


Are you working to ensure that communication across the organisation is fluid and transparent? Are you fostering a culture of trust, open feedback and/or collaboration?


Are you encouraging and motivating employees to take ownership of their personal development and build skills and capabilities in areas that will deliver business value?


Are you nurturing a fail-safe, agile environment in which employees feel empowered to be curious, openly share original ideas and innovate?


Are you empowering your workers to personalise the way they work, take ownership of their responsibilities and be agile in their approach to new challenges?

If you and/or your team have been working hard to instil values and change mindsets relating to one or more of our people-first culture pillars, we want to hear your story!