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Are you a Culture Pioneer?

If you’ve been striving to build a better culture for your people during the pandemic, we want to know.

Share your story with us and you could be recognised and celebrated as Culture Pioneer among our community of 90,000+ people professionals.

This is an opportunity to have your achievements showcased across HRZone, positioning you and your organisation as leaders of people-first culture.

The closing date for submitting your story is 30th October.

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Reasons to share and celebrate your story

Be recognised as a Culture Pioneer among HRZone’s community of 90,000+ people professionals

Raises your profile

Raises your profile as a culture change champion within the HR and L&D professions.

Creates positive PR

Boosts your organisation’s reputation as a leader in people-first culture through challenging times and beyond.

Attracts talent

Helps your company attract the best talent in the most competitive marketplaces.

Keeps employees engaged

Supports your efforts to motivate, engage and retain your organisation’s existing workforce.

How to get involved

If you’re an HR or L&D practitioner for a UK business and you and/or your team have been working on culture change, then we want to hear from you.

Sharing your story is simple. All you need to do is answer four key questions about the work you’ve been involved in and overseen while spearheading culture change in your business. The closing date for submitting your story is 31st October.

Before you get started, download our submissions guide for tips and ideas on how to craft your story.

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What to share with us:

  • The challenges your business and its people have faced due to the Covid-19 pandemic, and how this has impacted your organisational culture.
  • The actions taken to adapt your company culture in response to the current crisis to better support your workers and the business.
  • Examples of how your culture change efforts have started to positively impact employees across the organisation and/or statistics/information that reflect this impact.
  • Your plans/vision for strengthening company culture in the next three to six months.
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Download our submissions guide for tips on how to craft your story

By sharing your email with us you’ll also receive all the latest updates about Culture Pioneers. 

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“The potential for a whole new way of working has arrived. We want to share the inspirational change-making stories of those people practitioners who are embracing the disruption and creating better workplaces.”

Becky Norman, Editor of HRZone and Culture Pioneers Ambassador

Our people-first culture pillars

We want to shine a spotlight on inspirational people-first culture change and raise the profile of those who are going above and beyond to successfully guide their workers through the crisis.


Are you cultivating an environment in which your diverse workforce feels valued, respected and encouraged to be their authentic selves?


Are you taking a holistic approach to wellbeing and putting your employees’ health, happiness and security at the forefront of your agenda?


Are you working to ensure that communication across the organisation is fluid and transparent? Are you fostering a culture of trust, open feedback and/or collaboration?


Are you encouraging and motivating employees to take ownership of their personal development and build skills and capabilities in areas that will deliver business value?


Are you nurturing a fail-safe, agile environment in which employees feel empowered to be curious, openly share original ideas and innovate?


Are you empowering your workers to personalise the way they work, take ownership of their responsibilities and be agile in their approach to new challenges?

If you and/or your team have been working hard to instil values and change mindsets relating to one or more of our people-first culture pillars, we want to hear your story!

The closing date for submitting your story is 30th October.

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